Google changed things in the Search Engine industry. This is because web sites are now ranked by the number of web sites that link to them. However, once text links began being bought and sold, Google began trying to figure out which sites were paying for their links. Nevertheless, it is still easier to purchase links than to take the time to create them “naturally.” Plus, even though these types of text links are looked down upon, these text links will still help you with your Search Engine ranking.

Text links are still a great thing to use because they successfully blend your web site’s story with the advertisements that you are featuring on your web site. Whenever you take the time to mix these 2 things together, instead of simply saying “click here,” you will have a very powerful web site. You could even take this a step further and use some of the words in an article on your web site, turning these into an ad. Just make sure that you are honest whenever you do choose to do something like this. Surfers do not want their browser hijacked and in the end this is only going to cause you to lose traffic and revenue too.

As you can see, there are both advantages and disadvantages to using text links. However, as Search Engine filters become more and more thorough you will have to be increasingly careful. For now though, text links are still really important in boosting a web site´s rankings.