Ten Common SEO Mistakes
Posted in: SEO
SEO is the more technical form of Internet marketing and is considered to be one of the best ways to optimize web sites and web pages for making them more friendly, acceptable, and recognizable to the search engines. However, one basic truth is that even if you take care of all the necessities to make your web site search engine optimized.
It does not guarantee top rating if you neglect some basic rules of SEO or make some common mistakes during the procedure:
- Targeting wrong key words: This is the mistake that most of the people make, surprisingly even the experienced experts of SEO. People may choose a key word that they think most efficiently describes their web site but an average user may not even search for it. Choosing the correct key word can break or make your search engine optimization campaign and even if the person is quite resourceful, it is not easy to think of a great key word. In that case, a web site keyword suggestion tool may be extremely helpful in finding out what key words are perfect for your web site.
- Ignoring Title tag: It is a common practice to leave the title tag empty. One must not forget that title tag is a very important place to place a keyword because it not only helps in optimizing the site but also the title tag of the web site is shown in the result pages of the search engines as the page title of the web site.
- JavaScript menu: You must understand that JavaScript is not read by the search engines and thus accordingly build the web pages of your site. So, if your site has JavaScript menus and you can’t remove them, you must consider putting the links in no-script tag or building a sitemap to make your link crawlable.
- Flash web site without HTML alternative: Flash can in no way attract users and search engines because spider cannot read a flash content and thus cannot index it. If you want to have a flash-based web site and you want to attract the search engines, then you must provide it with HTML.
- Lack of maintenance and consistency: Optimizing a web site is not sufficient unless you keep your eyes open on the market competition and modify your web site based on the position algorithms of the search engines.
- Too much concentration on the Meta tags: A large number of people think that search engine optimization is all about getting the description and Meta keywords correct. There is no doubt that Meta tags are very important in the process of SEO but you cannot rely solely on them to have a high search engine ranking.
- Using images only for the headings: Most people think that images look better than the text. The fact is that images can give a most distinctive look to your web site but you must not forget the importance of menu links and tags. To give a better look to your web site, you can modify your text into a stylesheet.
- Ignoring the URLs: In the process of SEO, one must not forget about the importance of good URLs. Dynamic names of pages are quite frequent but if you incorporate key words in your URL, you will get a cutting advantage over the competitors.
- Lack of key words in the web content: Once you have selected your key words, you can modify your web content and place the key words wherever making sense. You can also highlight or bold them.
- Backlink spam: Backlink spamming can lead to the banning of a site, so it is important to have good quality backlinks.